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🟣 SC

Described by ​​Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign. The creative concept intends to reference the rich biodiversity of rainforests and was developed in collaboration with fashion designer Johanna Ortiz. Visitors to Nespresso boutiques worldwide will encounter an "extraordinary showcase" using augmented reality (AR) and sound technology.

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🔵 FS

Japan’s Future Design movement offers a unique model for overcoming short-termism in democratic decision-making. Drawing on traditional culture, Future Design is inspired by the principle of seventh-generation decision making, with the aim of strengthening intergenerational justice. Future Design was developed by Tatsuyoshi Saijo, a Japanese economist, who directs the Research Institute for Future Design at Kochi University of Technology.

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